Marketing With Auto-Responders

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“The money is in the list.”

Tip #1: Be Consistent

When you’re marketing with an autoresponder it’s important to be consistent. Put yourself in your prospects shoes. They want to know who you are and you’ll want them to remember you, but that doesn’t mean you need to email them every single day. Keep your business fresh in their mind, but don’t beat them over the head with it. Remember, that unsubscribe button is just a click away!

You’re busy and so are your customers. Always send your first message immediately after sign up. Depending on your specific campaign, you can send an email once a day for X amount of days (like an e-course) or once a week ( e-letter or newsletter).

For example, if you’ve created a free course titled “5 Days to a Healthier You” you can send an email once a day for five days. Then shift to once a week or even every two weeks depending on your schedule and keep giving them more information relevant to the topic.

Don’t continue to send them a daily emails after the course is over and don’t send them numerous emails in one day! This will drive your subscriber “bonkers” and they may consider you a spammer and un-subscribe.

Tip #2: Give Your Subscribers Only the Best

Internet users want information, not just sales pitch after sales pitch. Give your readers quality and informative emails with sales pitches peppered in between. If your only reason for creating a list is to make money and you only focus on that, you’ll never make a sale. Trust me on this.

Remember your readers need to trust you in order to spend money with you. Once they do, you’ll be unstoppable.

Tip #3: Interact to Get a Reaction

It’s one thing to read great content emails; it’s also a great option to get your list involved as well.  You can really increase the interest and actions your list takes when you ask for their opinions and input. You can offer polls, ask for discussion on your blog or forum, or use a whole host of other ideas to get people to interact with you.

I’m sure you’ve signed up for a list where the messages seem cold and impersonal. Like you, many people on your list will realize you are not jumping online and “writing” an email to them every single day. However, when you offer your list a chance to interact and share their feelings you’ll set yourself apart and give them a reason to want to open your emails first.

This is an excellent relationship builder. It’s also a great way to get into the minds of your prospects. Think of it as built in market research!

Tip #4: Tell Them What to Do Next

Calls to action are what create customer action. Don’t make the mistake of thinking your readers will recognize what to do next. Tell them!

A call to action can be as simple as giving them a link and telling them to click it. While they KNOW you want them to click the link, the chances of them actually doing it will improve if you give them instruction to do so.

The same holds true on your blog. If you use social sites like twitter or Digg, you can remind the reader of your post to re-tweet or digg your post by clicking the appropriate button or icon.

Marketing with autoresponders is a great way to increase your reach online. Remember to be consistent, offer high quality content and create an interactive experience for the members of your list. Once you get these tips fine-tuned, you’ll have a responsive group of people who can’t wait to open your next email.

Need a professional Auto responder service?

How about one that is free to use and has all of the marketing bells and wistles like:

ad and link trackers?

Url Rotators?

online marketing resources to get your business booming?

did I mention online  training and video resources?

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