Do you Pitch & Close the right way to your audiance?

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One  problem I have seen a lot with sales pitches and closes is that when some product owners say’s:

1.  that there will only be 250 sold…
2. or this offer will expire on (blank date and time)…
3. or they mention in the sales letter that they will be removing this incredable offer in 5 days and don’t…

Well… you have probably seen such pitches that  product owners pitch and leave them up a few days longer,  just to make a few more sales.

The other day,  I look at a product that a certain “I wont mention any names here”, owner had. Sign up to the list and was directed to a one time only page. The product wasn’t bad from what I read on the sales copy.

However, for whatever reason I didn’t need it.

 So, I decided to test the owner’s truthfulness  copy and pasted the url into note pad and saved it to my desk top. Then I refreshed my cache, pasted the url into the address bar and wallah, the offer was still there. To be honest and fair, I still might buy the product.

 Product owners need a way to automate this process so they won’t have to do it manually.   Every one including the product owners have a life too and are busy.

Up to this point you have given your readers a ton of tips, tricks, strategies and some great takeaways… (which ever one or all fits). 

With that said, here are a few rules that I live by on how to pitch and close the right way.

Rule #

1. Give a lot of information away for Zilch, Nada, nothing and free. This is where a lot of blogger go wrong. They want to save what they might consider “Secrets” for a sale. Instead give away your secrets. If your readers use and reap the rewards from what you might teach them, they will buy your information or  products that you suggest.

This creates…

      2. Trust: Without trust from your audience you will lose readers,  list members and traffic . Creating trust in your most precious asset. Don’t screw it up.

      3. Stick to your Guns: When you make an offer for something and you say you will pull it down at a certain time do it.

Or You will only allow 300 purchases of your product stick to your guns and take the offer down.

If you have a one time offer, only offer it one time. You can always repeat the offer at a later date or to new subscribers.

Do you make some of the mistakes mentioned in this posting?   If so, how do you plan on making the changes?

I will be only allowing 10 comments on this post then I will close it for good. 

Comment!