2009 2 Jul

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Want to relieve the stress of cold calling prospects? Want to learn how to never cold call again? Join the …

The Good ‘Ol Boy Network

 Have you ever tried to get around a bunch of business folks with your offer or opportunity only to be ignored. Trying to penetrate the good ‘ol boy or girl network is tuff and darn near impossible. It’s kind of like trying gain access to the vault at Fort Knox. No admittance!

In actuality, it really isn’t so tuff at all. If you follow the steps below and use it wisely, you may never have to cold call a prospect ever again.

Make Friends

Step #1: Leave business in your pocket.  If you are in a casual setting, try not to bring up business at all. Instead find out what your prospect is interested in instead. If you aren’t interested in there hobby or sport,  try to find a common interest. Just by asking simple “get to know the prospect” questions, I am 99% positive that you will find common ground.

Step #2:  If you like the prospect invite him or her and spouse (if they are married) out for dinner. There’s nothing like having a casual conversation over dinner and if business comes up which it probably will, go with the flow, just don’t be pushy or go for the hard sell. Just let the prospect know what you do. Nothing else. Or you may risk losing a friend.

I want to let you in on a secret… It is easy to sell to friends. You probably wont even have to sell them at all, once they know what you sell they may just ask to see your product or service line. Another way to get your friend to look at your widgets is to refer them to a certain product or service that may help them or there company with a problem they have. Just be sure to make it one product or service or one product line or service bundle. 

The biggest benefit of this whole process is that once the prsopect is your friend he/she will refer you to their other friends. Now your in that tight circle called the  ”good ‘ol boy” or girl network and your sales will begin flourish. Another benefit here is that competition is virtually eliminated. Your best competitor couldn’t pry you away from a customer who is your friend.

Relationships take time to build into friendships. If you don’t have the time then your in the wrong business.

“If you make a sale then you make a commission. If you make a friend you earn a fortune”. JefferyH. Gitmore Author of ”The Sales Bible’

 

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